Ah! Valentine's day, one of the most commercial holidays of all, void of romanticism, which to me embodies surprise, spontaneity and will, not an obligation! In any case, it's a reminder that we should all be hopeless romantics, at least once a year, and ushers us to buy and give, or to feel miserable if there is no one on the receiving end. This ritual has the French business and restaurant owners grinning, because since a few years the holiday has gained popularity in Gaulle country as well!
Thankfully, mayor Bertrand Delanoë has established a very poetic way to mark the occasion, so now there is more than just predictable candle lit dinners, chocolate covered strawberries and senseless consumerism. The Parisian town hall allocates the use of the city's 170 luminous announcement boards across the 20 districts, to love!
The panels, generally used for mundane city information, carry words of tenderness, from declarations of infatuation to marriage proposals.
You can deposit your message from the beginning of February onwards on the www.paris.fr website, and since love has been modernized this year you can also send in a 30-second video messages and tell the entire city how you really feel!
Great tactic for getting Paris in the mood for love
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